|
WWW.DPRG.DE >> HOME >> HOME (ENGLISH) >>
Welcome!
This is the website of the German Public Relations Association DPRG (Deutschen Public Relations Gesellschaft e.V.). DPRG is the professional assocation for all Public Relations experts in Germany (consultants and in-house practitioners). Since 1958 we represent the interests of our members, inform and support them in doing their job. Furthermore, we focus on current topics in the area of Public Relations. Those are, amongst others, ensuring our members adhere to PR codes of conduct, improving scientific standards about the field, developing and establishing educational standards and providing substantial membership services.
Please get in touch with us directly, should you have further questions.
Deutsche Public Relations Gesellschaft e.V.
Marienstraße 24
10117 Berlin
Germany
Tel.: 030 - 804 097 33
Fax: 030 - 804 097 34
E-mail: info@dprg.de
Membership Benefits and Services
+ + + Networking at our conferences, evening receptions, seminars, speaker events etc.
+ + + Exchange of information at our numerous regional events
+ + + Regular exchange of information with other Public Relations professionals from various industries
and backgrounds
+ + + Reduced fees for conferences, events and workshops
+ + + Special offers for events organised by our partners
+ + + Practical and “hands-on” advise
+ + + Free copy of the trade publication „kommunikationsmanager“
+ + + Overview about compensation, agency fees and relevant service providers
+ + + Professional education by means of trainings, workshops and seminars
+ + + Free choice of various sectoral groups to focus on special interest topics
About the DPRG
History
The Deutsche Public Relations Gesellschaft e.V. (DPRG) has been founded on 8 December 1958 in Cologne as the professional association for Public Relations experts in Germany. Amongst the founding members was Prof. Dr. Albert Oeckl. Since that day, the DPRG informs and supports its members in all questions relevant to the profession. Also, membership has a binding force for members to adhere to codes of conduct and to practice the job in a professional and ethical way. According to its status, the DPRG aims at improving the image, public perception of and knowledge about the profession.
Ensuring quality
A major effort in this area is the development of own guidelines for the profession. DPRG members are bound both to the „Code d’Athènes“ and the „Code de Lisbonne“. Since 1970, outstanding PR-achievements in Germany are rewarded with the prestigious German PR Award „Deutschen PR-Preis (Goldene Brücke)“. Also, for internal communications, there is the “inkom. Grand Prix”, a dedicated award scheme for employee magazines and -publications. Contrary to highlighting positive examples, the association has founded the German counsel for Public Relations „Deutsche Rat für Public Relations (DRPR)“, a self-controlling organ to rebuke wrongdoings and incorrect behaviour.
Supporting young professionals
Based on the work and experience derived from sectoral groups, curricula, educational profiles and job specifications have been developed. Those ensure standards for the education of young professionals. In order to support the younger scientific society, the DPRG introduced the „Albert Oeckl-Preis“ in 1985, a bi-annual award for outstanding scientific work on the profession.
Foster information exchange
The DPRG supports networking and information sharing on regional, national and international level. In addition to the annual national PR conference „Deutschen PR-Tag“, there are a series of other events organised by the various regional and sectoral groups. With a view to international collaboration, DPRG holds contacts with other associations in the communications sphere, e.g. as a member of the European PR umbrella body „Confédération Européenne des Rélations Publiques (CERP)“, which is the European wing of the “Global Alliance for Public Relation and Communication Management”, a global professional organisation, the „International Public Relations Association (IPRA)“, and the Féderation of European Industrial Editors Associations (FEIA).
Structure
You can find relevant information about the DPRG, the German PR market and latest trends for Germany by downloading our English presentation (download) or by ordering our German brochure.
Sectoral group „International PR“
For members working in-house or in consultancy in an international context, or who wish to develop their careers in an international direction.
Objectives:
- Exchange information about PR in other countries
- Represent DPRG’s interest in an international context
- Support working on international standards
Members of this sectoral group get a 40% discount on membership in IPRA (International Public Relations Association).
Contact:
Chairman:
Thorsten Luetzler
Mobile: (+49) 170 481 15 31
E-mail mail@thorsten-luetzler.de
Deutsche Public Relations Gesellschaft e.V.
Marienstraße 24
10117 Berlin
Germany
Tel.: 030 - 804 097 33
Fax: 030 - 804 097 34
E-mail: info@dprg.de
|
|
|
| |
|
